The Master will take place from 13 October 2014 and is divided into three major learning cycles.

The first cycle will be conducted through a distance learning component that will start on 14 October 2015 and will end on 18 December 2015.

The second cycle, from 25 January 2016 to 20 May 2016, is a face-to-face learning period that will be held in Turin, Italy, at the International Training Centre of the ILO. Class attendance is compulsory for the entire period.

The third cycle, from 21 May 2016 to 9 October 2016, will be a research and study period during which the students may attend internships activities and are expected to finalize their final project.


Course Contents


Phase I° - Distance Learning

Module Io

The first introductory module uses a distance learning methodology and is a tutor-assisted module designed to provide with the necessary grounding in the overall learning disciplines of the course.

Phase II° - Face to Face Learning period

Module II o. - Culture and Economic Development This module will introduce the participants to the following topics:

  • The value chain of cultural and natural heritage;
  • Cultural capital and the theory of sustainable development;
  • The role of culture in local development;
  • Public policies for cultural and natural districts;
  • Property rights and sustainable economic development;
  • Governance and policies for cultural/creative industries;
  • Micro firms and local entrepreneurship;
  • Gender-related economics;
  • International organizations and cultural projects;
  • Culture and natural resources as a strategic engines for local development;


 Module III o. – Project Management in the Cultural Field

This module is intended to upgrade participants' competences in the disciplines of project cycle management. All phases of the project cycle will be analyzed ranging from: problem analysis, stakeholder mapping, strategy selection (alternative analysis), project planning (logical framework) and scheduling, and project formulation as well as resource allocation and budgetary management.

Monitoring and evaluation of projects and setting of performance indicators will also be covered. Ample opportunity will be given to the participants to practice on development of the project logical framework and project appraisal techniques. The role of international development agencies in promoting cultural initiatives will be explored, including their respective procurement guidelines and project supervision procedures.

Module IV o. – Cultural Sectors and Creative Industries

This module investigates the main cultural sectors that come into play in cultural policies, namely:

    • Management of museums, monuments and archaeological sites;
    • Performing arts;
    • Creative and Cultural industries;
    • Economics of cultural tourism;
    • National Parks and Protected areas;

This module will also introduce students to the significance and variety of WHS, as well as the institutional and regulatory framework that governs their selection and upkeep. Particular attention will be devoted to the role of International Agencies that deal with cultural programmes including the presentation of the relevant UNESCO Conventions. It will also include a special focus on Site Management Plans that play crucial role in ensuring effective conservation and enhancement, in the framework of the sustainable development of the territories.

Module V o. – Tools for Strategic Planning and Evaluation

This module explores the tools needed for planning, management and evaluation of cultural resources, focusing

  1. Management Tools. This deals with:
    • Strategic Management and Marketing of cultural sites;
    • Finance and budgeting;
    • Management of technical resources;
    • Stakeholders analysis and the institutional environment.
  2. Strategic Assessment and Monitoring. This deals with:
    • Strategic assessment.
    • Evaluation methods and tools
    • Monitoring and indicators systems.

Phase III°. - Home research and study

This module will allow the students to further elaborate on their projects' plans and prepare their final dissertation

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